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For every business decision, there’s only one question – Why?

Whether you’ve been in business for years, months or weeks, taking the leap to start your own business takes enormous courage, bucket-loads of self-belief and tonnes of passion. It should also be fun – even on the days when running your own business is sheer hard work. That’s why it’s so important to know your business “why”. It will keep you focused and on-track throughout your business journey but it’s something many business owners struggle to identify.


Why choose your business?

Let’s be straight! The “why” of your business is NOT some deep, philosophical process. The “why” of your business is highly practical and covers things like:


  • Why do customers need us (the problem)
  • Why do they choose us (how do we solve their problem)
  • Why will they keep coming back (how do we build customer loyalty)
  • Why will great people want to work with us (that’s suppliers and your team)

Once you know your business “why” making any decision will be much easier as you assess whether the outcome will be a great match for your business. For help to discover your business “why”, read a previous post that takes you through the process here.



When you love your business, others will too. So be clear about why you do what you do and how you help your customers.


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